Besides introducing yourself to prospective clients, a compelling real estate bio, acting as a first impression of sorts, should entice prospective clients to work with you. As your real estate clients spend more and more time researching online, your bio should work to reaffirm your brand while building a sense of trust, ultimately making a human connection. Displayed on your website, your bio should also be posted on places like LinkedIn, your brokerage’s corporate page, your Facebook business page, and other industry websites.
Here are tips for writing a compelling real estate bio.
Tell a Story
Rather than reading like a static resume, a persuasive bio should read like an engaging story. Keeping your target client in mind, ensure your bio provides main takeaways including the events in your life that illustrate the point.
Find a Compelling Template
By briefly surfing LinkedIn or other corporate websites, you’ll quickly come across an impressive corporate bio. Choose one that resonates with you. Then, use the bio as a framework, changing the details where necessary.
Choose Your Voice
Write your bio from the third person (he/she/it/they) perspective. Not only making it slightly more comfortable to ‘toot your own horn’, using a third-person perspective offers the chance for objectivity.
So, rather than, “I provide exceptional customer service” as an example, you’d write “Sarah provides exceptional customer service”.
Include a Professional & Timely, Headshot
You’ve likely come across incredibly dated agent headshots, right? Reflecting younger-than-accurate images of your colleagues, along with dated clothes and hairstyles, old headshots stand out…in a bad way. Keep yourself fresh and current with a relevant and timely headshot.
Add Your Experience & Education
While it’s obvious you’re educated in real estate, you might have other credentials and experience important to your clients. Many Realtors, entering the industry following previous professional careers, have impressive backgrounds in other areas. In addition, be sure to cite relevant education outside of your primary real estate course including specialized designations along with any formalized education.
Make it Personal
Offer a sense of who you are outside of work. Have a partner, kids, pets? Share a little something of your non-work life. Like sports? Love hiking? Have specific hobbies? Include them. Anything non-work-related will help you connect more quickly with prospective clients.
The Bottom Line
In writing your agent bio, there’s no need to re-invent the wheel. Using a template, telling a story, and speaking from the third-person will offer you the chance to detail your education, and experience coupled with a personal touch.
Looking to start a career in real estate, or ready for a change in your real estate career – book an appointment now to learn more about Westmar.