A compelling call to action (CTA) is arguably the most essential component of any marketing effort. Encouraging engagement and ultimately increasing sales, a strong call to action subtly moves a prospective customer through various stages of a sales funnel. Every blog post, webpage, or social media post should include a call to action.
Here are eight powerful real estate call to actions that actually work.
‘Learn More’ is a compelling CTA when a reader only has access to partial information but is likely left wanting more. Consider an Instagram post highlighting a new listing. While you might include the address, price, and basic highlights, the balance of information should be available using a simple link that reads ‘learn more.’
Book A Private Showing
Rather than simply pitching your listing, encourage followers to book a private showing. Not only will you be sure to increase showings (impressing your seller), you’ll have the chance to scoop new buyers.
Download Our Free Guide
Freebies are especially helpful for those specializing in a niche. Consider crafting downloadable freebies like a checklist or guide. Ideas include a downsizers guide to packing, a first-time homebuyer’s checklist, and twenty-five home shopping tips.
Reserve Your Spot
If you’re someone offering educational webinars or virtual open houses, consider using ‘Reserve Your Spot’ in your marketing efforts. Signalling a maximum capacity, reserving gives the audience the subtle impression that your event is exclusive and limited to select guests only. Also, reserving increases the likelihood that guests will actually attend.
If you’re operating a blog, you’ll want to use something a little more specific than ‘subscribe today.’ Instead, consider using a CTA like ‘subscribe now to receive local real estate tips’ ‘subscribe today to receive hot new listings’ or ‘subscribe and learn how to save thousands on your next home purchase.’
What’s My Home Worth
Rather than offering a generic ‘call now for a free market evaluation’ (something every agent does), be this specific instead. Using language like market evaluation is somewhat vague, and it doesn’t tell the consumer what they ultimately want to know – what their home is worth.
Chat Live Now
The ease of access to information leaves consumers wanting immediate information. Rather than having them send an email and waiting potentially hours for a reply (something consumers find frustrating), consider adding a ‘chat live now’ button, which connects directly to you via text message.
For those looking to buy or sell, they might be interested in meeting you, but reluctant to commit. Encouraging a prospective client to interview you conveys that they’ll be able to ask important questions before committing to working with you.