The downtime created by the ‘stay-at-home’ mandate is the perfect opportunity to strategize (and schedule) engaging social media content. But, beyond posting new listings and successful sales you might wonder what else you should post. Compelling content should be interesting, entertaining, and a yes, little bit personal too. To help you craft engaging content while thinking out-of-the-box, an article titled 5 Fresh New Approaches to Content Marketing, published by Top Agent Magazine, offered the following 5 categories to get your creative juices flowing.
Post Your Philanthropic Work
Consider sharing details of any of your volunteer endeavours. Moving the focus away from yourself, aim to outline the mission of the organization you help, how they help the community, and how others can help too. While some feel sharing charitable endeavours exploits the organization itself, most non-profits will be incredibly grateful that you spread the word. With their oftentimes limited marketing budgets, lack of time, and taxed resources, having you leverage your social following will do heaps of good. Consider sharing images of community events, advertising upcoming events, posting statistics, or posting fundraising links.
Post Your Interests and Hobbies
There’s a reason reality TV is so ultra-successful…people are interesting. Beyond your career in real estate, you might be a fitness fanatic or an incredible chef. You might belong to a book club and you’re reading a phenomenal book. You might have a cute dog. You might be a black belt in karate or ride horses on weekends. Whatever the case, share images and text (in regards to your interests) for your followers. Sharing your interests and hobbies will help humanize your brand – helping you to attract like-minded people.
Post a Creative Connection
The most common social posts from real estate professionals are new listings and just solds. If you follow enough of your fellow Realtors, you’ll probably agree…this type of posting gets old fast. While it’s important to let your audience know what you’re up to, why not take a different spin on the same thing. You could share thought-provoking real estate quotes, like this one from Suze Orman, “Owning a home is a keystone of wealth…both financial affluence and emotional security.” In addition to quote, you could post favourite home features like unique kids playrooms, funky dining fixtures, or the ultimate backyard kitchen.
Post Your Life Experiences
Different from your hobbies, consider posting experiences when they’re either interesting or have a good tie into your business. Maybe Starbucks writes a hilarious name of your morning coffee cup, or you sit next to someone inspiring on a plane. Maybe you have an incredible customer service experience or see someone carry out a random act of kindness. Similar to hobbies, posting experiences give your followers a small insight into what makes you tick which ultimately makes you more relatable and someone they want to do business with.
Post About Your Influencers
Be it brands or people, be sure and tag (or mention) those who influence you – your influencers. In all the categories listed above, be sure and give credit to those people or things that influence you. Stay in a hotel and have a great experience, tag the hotel. Maybe you have an incredible mentor. Maybe you use a certain home stager, the best building inspector, or belong to the best gym. In any case, tag them. Success isn’t created in a vacuum, sharing who (or what) we’re influenced by help to outline our path.