8 Expert Tips for Converting Online Real Estate Leads

8 Expert Tips for Converting Online Real Estate Leads

Sources like, corporate and personal websites all help in providing you with online leads. In a digital world, it’s never been more important to maximize your ability to convert leads into customers. Online leads and inquiries (managed well) offer you the incredible potential to increase your business and ultimately your revenue. To enhance your ability to turn leads into business, use these eight expert tips.

1. Respond Quickly

When it comes to your response time, remember that every minute counts. Responding within one hour is thought to increase conversion by as much as 7 times with the best odds found when responding within 5 minutes.  

2. Build Rapport & Trust

Starting out as strangers, prospective customers will more easily transition from warm to hot after building some sense of rapport and especially trust. Build rapport by being empathetic, listening attentively, and finding common ground.

3. Implement Systems for Lead Follow-Up

Requiring little thought and effort to maintain, lead follow-up systems not only increases efficiency but conversion rates too. As part of an effective system, consider developing templates (to save you time), in addition to automated reminders for follow-up deadlines.

4. Leverage Text  Messaging

When first reaching out to an online lead, consider using text first. 90% of text messages are read within three minutes and are thought to lead to a 205% high response rate when compared to phone calls.

5. Rate Your Leads

Identifying a rating system for leads is important to sort ‘hot’ leads from those you’ll need to nurture. Consider using identifiers like A (a hot lead), or B (a warm lead), or C (a lead to nurture).

6. Purge & Refine Your Database

It won’t take long for a database to become stale. Holding expired information or inaccurate ratings, consider adding a regular reminder to review your database and make adjustments.

7. Use a CRM

CRM’s like Top ProducerLasso, or Asana help salespeople optimize their efficiency. Ensuring systems are followed and leads aren’t ignored, a CRM is crucial to the consistent and regular follow up of leads.

8. Provide Value

Even before prospects actively start looking to buy or sell a home (those you’re simply nurturing), start providing them value now. As a few examples, consider offering information regarding housing-related policy changes, market conditions, and helpful home-buying (or selling) tips. 

Lead conversion is more often than not a long term game. Requiring effective systems and consistent follow-up though, online leads (handled right) will no doubt contribute greatly to your bottom line. 

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